Periscope® for Growth
From Decision To Direction — Grow With Precision
Real growth doesn’t just come from making brave decisions, it comes from knowing where, why and when those decisions will have the most impact. Proven expansion strategies rely heavily on evidence, not instinct. They use data to analyse performance, understand local context, and shape every stage of the growth process.
Growth with precision helps you to evaluate performance, pinpoint opportunity and enable your business to expand with confidence. By combining customer, catchment and competitor insight, Periscope® gives you the visibility to see what’s working, identify what’s next and scale efficiently.
The Five Steps of Growth with Precision
These five steps build a framework for data-driven growth — measurable, repeatable and grounded in insight.
STEP 1. EVALUATE
Your First Step on the Path to Growth
Before you plan your next location, take a closer look at what’s driving performance at your existing sites. Evaluation will turn disconnected numbers into clear direction.
Growth strategies have a higher chance of failure if decisions are based purely on sales data and without any other context, like proximity of competitors or accessibility to transport hubs. Evaluating the data gives you the full picture of what is already working, why it’s not and where the opportunities lie. Helping you to:
- Understand the mix of footfall, demographics and competition driving results.
- Visualise performance across sites, customers and catchments in one place.
- Focus your resources where the data, not just instinct is pointing.
Find out what’s really driving your expansion plans and what’s holding it back.
Talk to us and we’ll show you how to evaluate your growth.
Once You Know Where You Stand, Look Deeper Into Why.
Evaluation provides a view of which sites are performing, who your customers are, and how local context influences decisions. If you’re ready to dig deeper, the next step in the growth and precision process is to Analyse, uncovering the patterns in your data that show what’s really driving success and where to act next.
STEP 2. ANALYSE
COMING SOON…
“It is an excellent example of a highly automated business process that is activated by a sophisticated analytical software system that comprises a blend of (internal) customer data and (external) GIS data.”