Everyone’s Talking About AI: But What About the Data on Your Doorstep?

Everyone’s Talking About AIBut What About the Data on Your Doorstep? It’s hard to go a day without hearing about artificial intelligence (AI). From automated product recommendations to predictive supply chains and everyday scrolling on LinkedIn. But here’s the...

Footfall Analytics: What Is It and How It Can Help Your Business?

As customer behaviour continues to shift, understanding how people move around your key locations is more valuable than ever. That’s where footfall analytics comes in.

The Power of Footfall Data: The Key to Understanding Your Brand’s Reach

Have you ever wondered why more people gather in one area than another, or how foot traffic fluctuates on weekdays versus weekends, or across different months?

A Christmas Carol of Location Intelligence – Lessons from the Past, Present and Future

By learning from the past, making informed decisions in the present and forecasting future trends using Location Intelligence, businesses can follow in Scrooge’s footsteps like in A Christmas Carol and make better business decisions.

Turning Data into Insight: The Role of Location Intelligence in Smarter Decision Making

In a world overflowing with data, businesses can easily feel overwhelmed. Yet, it’s not just about having more information – it’s about structuring that data with Location Intelligence so it leads to meaningful insights.

From Taco Bell to EV Charging Points: How Location Data is Shaping the Way for Successful Brands

These days where convenience and accessibility reign supreme, the location of a brand’s outlets can make or break its success. We explore this trend and how location data plays a pivotal role in these expansion strategies.

6 Ways to Stay Competitive in the Health and Fitness Sector

In the dynamic Health and Fitness industry, competition is fierce. Gyms, fitness centres, and leisure clubs are continually seeking ways to stand out and attract more members.

Unveiling the Layers of Location Intelligence

At the heart of Location Intelligence lies the ability to dissect geographic data into hierarchical layers, like peeling back the layers of an onion. Each layer represents a unique facet of our society.

Social Sentiment: The Stealth Weapon for Finding a New Business Location

Social media can be utterly consuming, but for a business, understanding the nuances of social sentiment is crucial. It offers a unique opportunity to tap into the collective voice of local communities, assess brand perception and spot emerging trends to find the perfect premises.