Newgrove Blog

The rise and rise of location-based marketing

Location-based marketing hasn't just emerged as another option in the promotional toolkit, it's become a vital means of ensuring profitability for businesses.   Here, we'll look at key statistics that underline the reasons why this marketing technique is gaining such...

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3 ways to master geofencing

Geofencing is a key capability of location-based intelligence; one that offers you the chance to optimise profitability and enhance your data-gathering processes.  By setting up digital ‘fences’ around locations important to your business – your own stores, your...

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Why location matters online

The shift from brick-and-mortar stores to e-commerce channels has left many business owners wondering why location matters in the digital age.  For consumers in particular, it makes little difference whether the products they order come from Chester or China. However,...

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Getting multi-channel retail right

With the high street on the wane, retailers must think carefully about multi-channel retail opportunities if they’re to remain competitive.    In this article, we’ll provide you with insight into how to create a successful multi-channel strategy to ensure your...

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A–Z of geospatial data visualisation

Geospatial data visualisation sounds complex, but it's the only way for companies to derive valuable insights from huge, location-specific datasets.  Essentially, these techniques enable raw figures to be plotted in a manner that's easy to interpret using a digital...

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What makes the perfect location for betting shops?

Identifying the most profitable location for betting shops can be challenging and costly.  You have to take account of a huge range of factors and metrics in order to understand the lay of the land, and the elements that motivate your prospective customer base. ...

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When is the right time to sell a pub and move on?

Deciding when is the right time to sell a pub is never an easy decision.  As a nation, we have attached a certain nostalgia-factor to our watering holes. After all, they make up a sizeable chunk of the oldest businesses in the country, and often become the heart of...

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