Newgrove Blog

Craft beer and specialist ales have enjoyed a meteoric resurgence in recent times, with local breweries leading the way.  Huge factories churning out millions of gallons of broadly-unloved brews will no longer cut it, especially among younger generations.  Instead,...

Location intelligence for healthcare is a vital tool for public and private providers looking to optimise future planning processes.   Enhancing your understanding of emerging population trends and infrastructural developments within your area of coverage is the only...

Territory planning for sales people is the key to maximising profitability and optimising operability.   Periscope® – an advanced yet intuitive location intelligence solution – enables you to gain an overview of your territories, and dig down into the data associated...

Location-based marketing hasn't just emerged as another option in the promotional toolkit, it's become a vital means of ensuring profitability for businesses.   Here, we'll look at key statistics that underline the reasons why this marketing technique is gaining such...

Geofencing is a key capability of location-based intelligence; one that offers you the chance to optimise profitability and enhance your data-gathering processes.  By setting up digital ‘fences’ around locations important to your business – your own stores, your...

Despite the growing popularity of remote working, taking steps to find suitable office space for your employee base is vital to your profitability.    Well-placed office space can have untold effects on your staff productivity, efficiency and morale. In this article,...

Using location intelligence for territory planning will help you maximise profitability and minimise disputes between franchise partners.   Whether you work in the fast food retail industry or elsewhere, there's much value to gain from looking at what these big...

The shift from brick-and-mortar stores to e-commerce channels has left many business owners wondering why location matters in the digital age.  For consumers in particular, it makes little difference whether the products they order come from Chester or China. However,...

With the high street on the wane, retailers must think carefully about multi-channel retail opportunities if they’re to remain competitive.    In this article, we’ll provide you with insight into how to create a successful multi-channel strategy to ensure your...

Geospatial data visualisation sounds complex, but it's the only way for companies to derive valuable insights from huge, location-specific datasets.  Essentially, these techniques enable raw figures to be plotted in a manner that's easy to interpret using a digital...

Location intelligence tells you much more than just where to position your gyms; you can even create a personalised training programme for individual members using these insights.  In this article, we’ll give you an overview of some of the factors you should calculate...

Identifying the most profitable location for betting shops can be challenging and costly.  You have to take account of a huge range of factors and metrics in order to understand the lay of the land, and the elements that motivate your prospective customer base. ...