Dynamic Footfall
When Demand Moves, Your Plans Need to Move With It
Footfall shifts by the hour, the day and the season. Dynamic Footfall shows you exactly where demand is strongest…
You know your customers are out there. The question is whether you know exactly where, when, who and why.
A street can look busy and still be the wrong choice. Some locations attract commuters for a short burst each morning. Others come alive in the evenings, or only at weekends. Some draw people who pass straight through — others attract people who stay, return and spend.
Dynamic Footfall shows you which is which. By analysing millions of anonymised data points, we give you a clear picture of how and when people move through specific locations down to street level, so you can place your brand exactly where demand really is, not where it appears to be.
Whether you’re in retail, marketing, property development or franchise management, Dynamic Footfall helps you stop guessing and start deciding with evidence.
Discover the Benefits of Dynamic Footfall
Validate sites before you commit
Back decisions with evidence, not guesswork
See foot traffic at a hyper-local level down to 25m using Google Maps with StreetView. Advanced heatmaps help you identify high-potential areas and monitor trends before you sign a lease.
By understanding how and when people visit locations, you can optimise site selection, refine marketing strategies and assess store performance more effectively.
Stay ahead of changing demand
Compare locations side by side
Track foot traffic patterns as they happen and adjust your plans accordingly. With over 1 billion data points processed every month, you can trust the data to stay current and relevant.
Analyse data across multiple locations, compare foot traffic metrics and build predictive models to drive growth, sharpen strategy and support long-term success.
Key features
Analyses pedestrian and non-pedestrian activity
Our dataset covers 20 million monthly active users (MAU)
Built on triangulated smartphone data from 200+ apps
Representative insights from lifestyle to news and sports apps
All data is fully compliant with GDPR local privacy regulations
How Does Dynamic Footfall Work?
Dynamic Footfall aggregates billions of data points from mobile phone pings into easy-to-read visual maps with customisable hexagon layers. Our system ensures that you get precise data, so you can focus on the patterns of interest.
Pedestrian Movement – the data collected is based on the speed and pattern of movement, ensuring accuracy whether the movement is walking, driving or cycling.
- Real-Time Updates – foot traffic data is updated monthly and is available through Periscope®, 15 days after the end of each month.
Visualise The Data In Action
Try it for yourself. Schedule a consultation with our team where we’ll walk you through its capabilities and show you how to harness the power of this dataset for your business.
Checkout our latest resources
Smarter Local Marketing Using Dynamic Footfall
READ OUR CASE STUDY
See how our client, a fast food restaurant brand, used Dynamic Footfall to take the guesswork out of local marketing. By focusing their campaign in the right places, they reached their ideal customers and saw a clear uplift in foot traffic and engagement.
READ OUR BLOG
Have you ever wondered what your customers are doing before they step into your store, or what drives them to visit one area over another? If you’re relying on traditional data sources alone, you might be missing the bigger picture.
DOWNLOAD OUR BROCHURE
Explore the full capabilities of Dynamic Footfall and how it provides you with a strategic understanding of your brand’s reach, enabling your business to find and match customer demographics with the most popular location activity levels.
VIEW OUR INFOGRAPHIC
Whether you’re planning campaigns, selecting new sites or refining territory strategies, Dynamic Footfall provides you with clarity and confidence. In our infographic we show you how foot traffic data becomes business intelligence.