Newgrove Blog
How to leverage location intelligence for Facebook Ads
Facebook is well-known amongst marketers as the world's leading platform for creating highly targeted advertising campaigns. Of course, the success of the targeting depends upon how well the advertiser has understood its customers. Marketing advice often refers to the...
Personalising banking with location intelligence
It's no secret that location has become increasingly critical to the banking sector, as the old model of an identical branch in every town has become obsolete. Between January 2015 and August 2019, 3,312 UK branches were closed down by banks and building societies –...
Future-proofing the supermarket business model with location intelligence
It’s no secret that British retailers are struggling. From Woolworths to Thomas Cook, established brands that were once household names have collapsed. Neither is the supermarket business model immune from the threat of a digital landscape in which consumers have...
How to use location intelligence in mergers and acquisitions
The risky nature of mergers and acquisitions is well-known, with partnerships such as AOL/ Time Warner, and Sprint/ Nextel Communications among the 83% that ultimately fail to increase value for shareholders. Location intelligence can help mitigate this risk by...
Location intelligence in financial services: a lucrative partnership
Is your financial services organisation operating at maximum profitability? Location intelligence can help answer this question, by giving you a complete view of how your products, services, resources and markets are performing. A decade of low interest rates and a...
Find franchisees fast with location intelligence
Location intelligence is the most effective tool you can use to find franchisees, keep them long-term, and help them grow. Franchising is a great way to scale your business, offering distinct advantages for both you and your franchise partners. However, it also means...
4 smart ways to use location intelligence for property investment
With an industry mantra of “location, location, location”, it’s no surprise that location intelligence for property investment is among the most effective tools in the investor’s arsenal. In this article, we’ll explore four of the ways you can effectively use location...
Profit-driving features to look for in your next location intelligence platform
A location intelligence platform is hugely important for developing ongoing revenue growth strategies – according to 66% of enterprises today. However, with the location intelligence market growing and becoming ever more diverse, it can be difficult to decide which...
Brewing up a storm: 3 things local breweries can do with location intelligence
Craft beer and specialist ales have enjoyed a meteoric resurgence in recent times, with local breweries leading the way. Huge factories churning out millions of gallons of broadly-unloved brews will no longer cut it, especially among younger generations. Instead, the...
Why location intelligence for healthcare is built on future planning
Location intelligence for healthcare is a vital tool for public and private providers looking to optimise future planning processes. Enhancing your understanding of emerging population trends and infrastructural developments within your area of coverage is the only...
4 undeniable reasons why territory planning for sales people is crucial to success
Explore four reasons why territory planning for sales people should be at the centre of your strategy.
The rise and rise of location-based marketing
Location-based marketing hasn't just emerged as another option in the promotional toolkit, it's become a vital means of ensuring profitability for businesses. Here, we'll look at key statistics that underline the reasons why this marketing technique is gaining such...