Newgrove Blog

In this article, we look at how changes in population dynamics in the UK rural towns in 2021 are putting stress on the child day-care market.

In this article, we look at the importance of data sharing capabilities for location intelligence and how using a single platform like Periscope® can help.

With all the data a company handles it couldn’t be more clear that location data should be centralised. For many companies, the lines between business data and location data are converging. Read the blog to find out why.

Newgrove Limited the geospatial technology company is excited to announce today the appointment of Paul Thomas to the leadership team, taking up the role of Sales Director.

The grocery sector has always been at the forefront of using location intelligence for strategic planning and site optimisation. In an ever-changing landscape the importance of location intelligence within supermarkets is more significant than ever and now spans across the whole business from real estate to marketing, from logistics to store management.

It’s clear that location intelligence is now critically important when it comes to achieving marketing goals in 2021.

Using location as a marketing tool is important, and the continuing rise in smart device ownership means that it’s time for businesses to turn to geocoding to perform region-specific data analysis.

This is the age of the consumer – and to connect with modern consumers, you’re going to need to use location intelligence (LI), regardless of your industry. That’s right, ALL B2C brands can benefit from the use of LI.

Location planning involves scrutinising the territories of your business and considering whether you’re in the right physical place to meet the needs of your customers. However, it takes two to tango and you should also consider your customers’ locations. The use of...

Location intelligence in banking can be used for a variety of useful security and marketing purposes, and we’ll explore four of those uses below: 1) Increased geo-relevance In previous times, banks and other financial institutions would target potential customers...

If you sometimes find yourself staring at your sales reports but struggling to connect the 'what' with the 'why', it could be that the missing ingredient is the 'where'. Location intelligence can put your sales data in context. Meet Joe Let's take the fictional...